I probably don't need unlimited data, but I want it. With the amount of Linux ISOs I'm downloading, I will go over every now. I've also just got a new HDD, so.... yeah. Few more Linux' required.The only drama is that they don't do unlimited plans. If you use a very predictable amount, this may not be a drama.
They win by price, quality and speed of service, locally-owned, flexibility in designing a package, and their direct relationship with NBNCO. Not to mention talking to people who obviously enjoy their job and will bend over backwards to help you immediately.
They do month-month no contracts with unlimited plan adjustments whilst not charging setup fees. It's a no brainer if you don't need 'unlimited' plans.
I'm gonna have to charge them commissions soon...