I'm not all for having new teams placed all over the shop either, but I think a few people here may be a little bit surprised at how Rugby League is currently going in Perth, all things considered.
Sunday Football coverage, which is in its infancy in Perth, is already outrating the non-Swans/Lions games in NSW/Qld - and that's after 20+ years of exposure, heavy advertising, extensive TV coverage and millions upon millions of dollars injected into NSW/Qld AFL.
The WA Reds, who have debuted in this year's Jim Beam Cup, already have a paying membership base comparable to some Sydney clubs with decades of history and support behind them. Remember, we are talking about a JB Cup team playing in WA. They've also had some fantastic attendances in the opening rounds. Even this early in the piece they are well set up with local, national and international brands and companies on their sponsorship books, which at the same time numerous NRL clubs are finding difficult to achieve.
Another important ingedient to their success is that the team is largely made up of local products fed by the WARL (currently in the top 6 on the JBC table).
They have a bloody long way to go of course, and many, many challanges ahead, but this sort of foundation is unheard of. And it has another few years to build before the Reds make their first bid for an NRL license in 2012.
Perth is a market that is no where near as hard to build a niche as Melbourne, and that's due to numerous factors. But they also have a healthy local Rugby League representation, a history of the game, and before they became a victim of the SL peace deal they were showing up more than few established clubs in the national comp off the field.
Having a niche in another market isn't as simplistic as some are making out ie. why waste time on areas that aren't traditional League areas. The benefits affect the game as a whole. One example is TV rights deals, sponsorship opportunities, etc. Perth is a major Oztam market and just having a presence there, coupled with the new pro-League owners of Ch 9 in Perth, gives the game more bargaining power. Look what its done for Flogball, despite their terrible ratings and comparitively minimal interest in NSW/Qld - they are currently commanding a $780 million TV deal, and just having a presence is making a huge difference. Perception and exposure to the right markets is everything.
There are a host of other benefits to the game aswell which i'm sure people would be aware of.
Expansion isn't about chucking new teams all over the place to make it look pretty on a map, but to go where the people are as well as where it would be most advantageous to the game, not to mention making the game competitive in the unique situation we have here in Australia with competing football codes.
Should we go to Adelaide? No. Darwin? No. Tassie? Of course not. But Perth is a must for some time in the future.