League heading for a meltdown

C

Coxy

International Captain
Mar 4, 2008
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Cameron Smith has mentioned the possibility of a player strike because of dissatisfaction with salaries and bigger offers overseas etc, particularly amongst rep players

http://www.foxsports.com.au/story/0,865 ... 14,00.html
AUSTRALIA captain Cameron Smith has thrown up the word "strike" in relation to the dissatisfaction of representative players in the wake of Mark Gasnier's departure.

"Players don't want to have a week off or strike or anything like that because we love playing in the NRL but there has to be something done," the Melbourne skipper said.

Smith confirmed comments from Gasnier's agent, George Mimis, that state and international representatives were so unhappy with their lot and the game's inability to keep them in Australia that they were organising themselves into an action group.

The NRL/League is heading for another major battle because of the following conundrum:
1. Salary cap prevents players from being paid competitive salaries with ARU, ESL and Europen Rugby Union
2. Some NRL clubs are already financially stressed trying to meet the requirements of playing in the NRL, including playing players up to the current salary cap
3. The NRL have undersold - again - TV rights for our game and that deal isn't going to change for at least another 2 years
4. Due to club saturation, particularly in Sydney, there are not enough sponsorship dollars to realistically enable our best players to get 3rd party arrangemetns...there aren't many 3rd parties left that aren't used up either by the NRL, or AFL, ARU, cricket etc.
5. Money raised by State of Origin is in the coffers of the ARL, not the NRL, and is (quite rightly) distributed primarily to game development, not back to the elite players themselves.

What's the solution?

Therein lies the problem. There's no simple solution.

Possible Solution: You raise the salary cap. Result: some clubs will go bankrupt because they'll HAVE To spend up to the cap to be competitive but can't afford it.

Possible Solution: You keep the salary cap the same, but make concessions for long serving players and 3rd party sponsorship a bit more relaxed. Result: You let the rich maintain/gain more players more easily, and they will pillage the poorer clubs who will continue to struggle on the field and then...go bankrupt.

Possible Solution: You give the rep players a bigger slice of the Origin revenue. Result: Less money for grassroots development, country football continues to decline, junior football declines and they play other codes, less players come through, less quality game...spiral spiral spiral. Plus, it will motivate players to go to clubs who "get representative players picked"...so your Roosters, Broncos, Cowboys, Storm, Sharks (Aussie coach there) will find it easy to get players, and promising young players at strugglers like Penrith, Souths, Cowboys, Tigers will leave...spiral again.

There isn't a quick fix for this.

If it was up to me, it'd be at least a 5-year plan, but:

Step 1: Organisation Consolidation

Disband the NRL, ARL, QRL, NSWRL, WARL etc etc organisations. Establish a single entity, still call it the NRL if you wish, doesn't matter, it's a name. Its responsibilities are then:

1. Maintain and develop the national elite competition
2. Maintain and develop Australian representative football at all levels
3. Manage all financial income from the above
4. Maintain and manage grassroots rugby league throughout Australia
5. Ensure adequate local pathways exist from all grassroots regions through to the national competition

Gus talked about this a few weeks ago. All of the above can not happen voluntarily. There are too many dinosaurs and ex-players who have cushy board positions on the QRL, NSWRL, ARL boards etc who won't give up the power. It has to be dictated to them. The ARL and News Limited, who are partners in the NRL, need to show some balls and commit to this. The ARL have power over the other groups and can do this.

With this established, the game is actually capable of making some policy decisions to assist with the game's development and protect it for posterity.

Timeframe: ASAP!!!

Step 2: Renegotiate TV Rights

It's time to get serious. The NRL needs to talk tough with Nine and Foxtel about the arrangements, and quit with the whole "we own X% of Y so therefore we will pay you Z which is worth $$$$".

Look at whatever the ARU and AFL are being paid, equate it with whatever the sums add up to when considering State of Origin, NRL, Tests, NYC, the works and say here's the offer. Set a minimum in mind and don't bend over and take less.

At the moment I believe there are separate deals in place for Pay TV, Free to air TV, and even for State of Origin (Because that is through the ARL I think).

Timeframe: within 12 months.

Step 3: Rationalise the Elite competition

Get an independant auditor to review the financial status and do due diligence on all the NRL clubs, and look at other areas of the country and how they stack up in terms of junior numbers, families, corporate support, population growth etc to highlight target areas for expansion.

Look at existing areas in terms of salaries paid for other professional sports in the region, so as to determine an appropriate pay scale for players.

From this determine what the salary cap should be and identify how many clubs each region can realistically support.

Once that's done, set a date for the competition to be set at that number, and invite clubs, interested consortiums or even lower division clubs that are keen to move up (eg Redcliffe) to apply for licenses.

NRL then to decide which applications fit and invite those clubs to compete in the national competition.

The NRL can not invite more than the X number of clubs that can be sustained by the region. So if, say, 5 spaces were deemed available for Sydney, and 10 clubs applied, the BEST PLACED 5 would be invited. Whereas if a region like Brisbane was ruled to be able to support 2 teams, and only the Broncos applied, then only the Broncos get in.

Result could be anything from 10 to 18 clubs being involved, but at least it'd be known the areas can sustain them and the club has proven it has the necessary measures in place to participate.

Timeframe: Start this process by 2012

Step 4: Create elite NRL Contracted players

NRL then nominate 2 marquee players per club, and pay them 5% of the club salary cap each. So if it's a $5 million cap, they get $250K extra on top of what the club pays. The NRL decide who they are.

Clubs who have a host of rep players may find it harder to retain some of their players who want to go and be a marquee, and so say join Souths whose marquee players aren't as good. Another way to even up the playing pool, as well as try and keep players in the Australian game.

Step 5: NRL to offer performance incentives to clubs

By way of cash grants, NRL gives its clubs an annual "christmas bonus" based on their performance the previous year. This isn't about on field performance, but off field:
- sponsorship dollars brought in
- new registered junior players in their region
- crowd figures, home and away
- TV ratings, pay and free to air
- involvement in community work, particularly within rugby league development and expansion

Step 6: NRL to audit clubs annually

Not just salary cap, but the top down. Audit how their financials match against the business plan presented with their license application etc. Do risk analysis on whether the club's financials are largely dependant on a single benefactor or revenue stream (eg poker machines or leagues club grants).

Where necessary, put club on notice to turn things around and be reaudited in 6 or 12 months. If not up to scratch within X months, license becomes available for tender.

Step 7: National lower division competition

Combine the QLD Cup and NSW Cup. Not completely, keep the competitions run separately for 12 rounds or however many teams there are that they can play eachother once. Then pick the top 4 from each and have a "Super 8" competition, and then the top 4 from that play the semis.

Teams not in the Super 8 continue in the QLD Cup or NSW Cup for the rest of that season.

That's my solution anyway. No idea if it'd work, but it'd at least shake everything up logically, evaluate our game in business terms against the other sports and ensure our players are getting a fair deal.

Ah to dream!
 
Great post Coxy.

But my first question is where do the French and English - Union and/or League, get their $quillions from?
 
That sounds like a good plan Coxy but unfortunately the NRL don't seem to be smart enough for that.

Creating one Rugby League governing body is probably the most logical and crucial step for League not only surviving, but also expanding. After this I would want the number of teams in Sydney reduced by teams merging and relocating. Set up new clubs, one in Perth & a 4th QLD team (probably up north). Pump more money into the grassroots of the game, get the NRL involved to hype it up a bit. Do what coxy said re the State competitions. And then after a few seasons make changes to clubs regarding the cap. Long serving players should be exempt from the cap (eg 10 years with a club), as well as Coxy's marquee player idea and the cap should be raised significantly too.
 
Nice post Coxy and you make some valid points. What amazes me is that you touch on factors the average fan sees, the big wigs refuse to see and other codes see. I guess touching upon your post the 3 most important things I see needing immediate attention are:

1. One governing body
The AFL provides the ideal model. It has one commission looking after the game which makes the decisions. There are too many governing bodies in our game, too much duplication and too many egos who won't step down. Having one entity running rugby league is a must. Other codes must just sit back and laugh until their sides hurt. It's actually quite embarrassing.

2. Merge, relocate or fold
The high concentration of Sydney clubs is holding the game back until this is rectified we'll keep going down the same path. There has to be a reduction in clubs in the Sydney metropolitan and suburban areas. Clubs that refuse to reconsider should be turfed. That might seem insensitive but I could care less. The current situation is killing the game. The good of the game has to be the number one priority.

3. TV rights
Rugby league needs a better deal. Of course the competition has so many teams in Sydney it doesn't really have the bargaining power. Taking action in the above two areas give you the potential to address this problem.

You're right there's definitely no quick fix. My hope is those in power can swallow their pride and do what's best for the good of the game. Because that's what it all comes down to.
 
NRL not smart enough, but more importantly, not brave enough to stand up and take charge.
 
The game is dying.

Nobody is wising up. Raise the salary cap. If we lose teams, Fine. Some Millionaires are chomping at the bit to own their own teams, give it a go.

Otherwise, League won't last in Aus longer than 10 years.
 
Lachy said:
The game is dying.

Nobody is wising up. Raise the salary cap. If we lose teams, Fine. Some Millionaires are chomping at the bit to own their own teams, give it a go.

Otherwise, League won't last in Aus longer than 10 years.

Lachy, the problem as I see it is if we go down that path, it'll be ugly when clubs die. If the NRL take an approach like I've suggested at top, it at least shows it was PLANNED carnage and not just "tragic deaths" of clubs.
 
That would be a brilliant idea coxy
 
Love it Coxy.

May or may not be an issue (I don't know the facts) but on Grandstand they often talk about how New Ltd is still creaming money off the NRL as part of the truce negotiated after the Super League war. This money is from the same pool that goes to club grants as far as I can tell.

Also remember that many of the Sydney clubs are propped up by their leagues clubs who are all crying poor since the state govt down there decided to raise pokie taxes.
 
gUt said:
Love it Coxy.

May or may not be an issue (I don't know the facts) but on Grandstand they often talk about how New Ltd is still creaming money off the NRL as part of the truce negotiated after the Super League war. This money is from the same pool that goes to club grants as far as I can tell.

Also remember that many of the Sydney clubs are propped up by their leagues clubs who are all crying poor since the state govt down there decided to raise pokie taxes.

My understanding was that the money News Ltd feels it's owed it negotiates in reduced TV rights figures for Pay TV...which, afterall, is what News wanted with Super League in the first place.

But yeah, issues like that will prevent the game fixing itself. News Ltd in the end don't care about the game, and what I've proposed will cost millions to implement.
 
[eusa_clap.gi Great Posts Coxy and Steve.

As you have eluded to and I have in the past as well, they need to consolidate the governing body into one organization with less people quibbling over our game which is in a dire situation.

We need to merge the clubs down to 12 with all the cutting coming from Sydney, we need to get a better TV deal and the marquee players need a bigger slice (the idea to have the NRL choose 2-4 players per club to subsidize their deals is a very good idea).

To lose Gasnier is an embarrassment for the game he is rugby league royalty and he was one of the faces of the world cup it is nothing short of a joke that he has switched codes to go to France before the event.
 
Coxy said:
NRL not smart enough, but more importantly, not brave enough to stand up and take charge.

I think we need a change in leadership.

Gallop seems to be weak as piss when it comes to promoting and expanding the game. It's just the little things as well eg. not releasing the full draw at the start of the season because broadcasters want to choose which games they want on TV.

As others have mentioned the TV rights are just a mess. Rugby league is massively undervalued and we get less money than AFL, even though league (in particular State of Origin) continues to out rate AFL. The NRL should be squeezing every cent of the broadcasters and, if it means moving away from Nine, then so be it.

We also need to get the hell of out of ANZ Stadium. The fans hate going there, the atmosphere is terrible, small crowds in such a massive stadium give the game such a bad image and according to the RLW poll, the players hate playing there as well. League needs to go back to suburban Sydney. Ideally, it'd be awesome to redevelop all of those smaller grounds to create 25-30k stadiums with top class facilities, and then move the bigger games to ANZ or the SFS.

But it all comes down to the leadership (or lack of it) from Gallop. Judging by the TV deals, he doesn't value the game as highly as it should be. And if our own CEO undervalues the game, what hope is there for anything?

Great post though Coxy, summed things up well.
 
Gallop is far too reactionary to be a good leader all he ever does (like Peter Beattie as QLD Premier) is come out and say they are going to fix the problems that have just arrived (despite them bubbling noticeably under the surface for all to see for some time). We need a proactive leadership change to people who will make bold decisions about amalgamating the RL Boards and merging teams.

There should be 4 Sydney teams maximum and the should play out of localized venues, playing games between clubs from random parts of greater Sydney in a white elephant with no atmosphere in outer west Sydney is a pathetic joke. With less teams you can raise the cap as more people will attend due to less opportunities per weekend to go to the footy and the merging of sets of fans through the club mergers. You get a better standard of footy with the best players spread through fewer teams.
 
RUGBY league continues to dominate pay TV ratings, seizing 64 spots in the top 100 of the most popular programs this year, adding further support to the widespread view the code has seriously undersold its broadcasting rights to its part-owner, News Ltd.

The AFL has improved its ratings significantly since the last time the Herald gained the confidential data, but even with four exclusive pay TV games per week - part of Channel Seven's deal with Fox Sports to defray the massive $780 million outlay for the rights - AFL's popularity on subscription television is dwarfed by NRL.

http://www.leaguehq.com.au/news/news/ratings-show-nrl-dudded/2008/07/16/1216162958657.html?page=2

Gallop has to go.
 

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