NRL modernizes its branding

[I bleed Maroon]

 

[Nashy]

Saw this earlier today. I think it looks poo.

 

[Renegade]

Looks like a Mario Kart boost.

 

[Alec]

Rugby League Chevrons are synonymous with our game's heritage and instantly recognised in Australia and across the globe

The hell are chevrons?

 

[Thelmus]

Of all the things to spend money on to improve our game, THIS???

 

[Morkel]

I don’t mind it, but that’s because I can see what they were aiming for. It’s not going to win over old-school bloodnut fans, but they really aren’t going to turn their back on the game over a logo. It will appeal to corporate types who need to be tricked in to believing that the NRL is professional, modern, and progressive, which we all know is laughable. But image and marketing is everything in that world.

 

[ningnangnong]

Haha, yes, the chevrons are recognised across the globe!