Also, before becoming NRL chief. V'Landys also had a hand in keeping the sharks in the league/cronulla. This was even after winning a premiership. Anyways, my original point wasn't about a Sharks conspiracy, but rather about financial viability in clubs leading to focused interest in their success. Melbourne was never going to be successful if they weren't winning. AFL is just far more popular.
Even now I wonder if Storm were losing, would they survive or make money in Australia's sporting capital? Meanwhile, Broncos go to shit and still make profit while a second team is primed to enter a market where NRL is very popular. If Broncos were successful, however, would their entry into the league be met with a lot of fans willing to change allegiance?
It's simply a business matter in the end, and that was my point in highlighting Cronulla. There is a market there, and a lot of investment into their success (specifically a large property development directly adjacent to their field).