NEWS Brisbane CEO Paul White to extend contract with the Broncos

McHunt

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Brisbane CEO Paul White
to extend contract with the Broncos


Peter Badel, chief rugby league writer,
The Courier-Mail
September 30, 2019 6:45pm


Brisbane chief executive Paul White is set to end months of speculation over his future by committing to a new term in his desire to spearhead a drought-breaking premiership for the Broncos. The Courier-Mail understands White will remain at the Broncos in 2020 — just a fortnight after the Brisbane boss assured fans the club would rise from the wreckage of their 58-0 finals disaster against the Eels.

Uncertainty has surrounded White’s tenure at Red Hill amid rumours the long-serving chief executive, currently off-contract, would quit the Broncos before Christmas to explore fresh business opportunities. But the Brisbane board has given White the backing to extend his career for at least another 12 months in a move that would see the highly-regarded administrator chalk up a decade of service with the Broncos.


Paul White has overseen a tough time for the club. Photo: Mark Canitch.

Paul White has overseen a tough time for the club. Photo: Mark Canitch.

White, who turns 54 in January, was appointed Brisbane CEO in October 2010. While he has had outstanding success in many areas of the business, helping the club amass an NRL record $50 million in turnover last season, White has yet to taste premiership success during his nine-year reign. Brisbane’s gut-wrenching finals capitulation against the Eels three weeks ago — the worst defeat in the club’s 31-year history — convinced White he has unfinished business next season as the Broncos chase their first title since 2006. As a publicly listed company, the Broncos must satisfy Australian Stock Exchange regulations before any official market announcement is made on White’s contract extension.

It was certainly a busy end to the season for the CEO. Photo: Annette Dew

It was certainly a busy end to the season for the CEO. Photo: Annette Dew

White has not officially signed an extension at this stage, but the Broncos boss has indicated he is keen to go on and he has the support of Brisbane’s executive to remain at the helm. The NRL’s highest-paid club CEO, White played a key role in snaring coach Anthony Seibold from South Sydney and wants stability in the front office for Brisbane’s planned fightback next season. White was the man charged with sacking supercoach Wayne Bennett last year following a high-level split that destabilised Red Hill, but that saga has not diluted the CEO’s passion for working at the Broncos.

Consistency will be crucial is Anthony Seibold is to succeed. Photo: Matt King/Getty Images
Consistency will be crucial is Anthony Seibold is to succeed. Photo: Matt King/Getty Images

Earlier this year, White told The Courier-Mail he had not ruled out soldiering on in 2020. The former police detective was diagnosed with a life-threatening brain tumour in 2015, but said he was in good health and able to cope with the pressures of the Broncos CEO post.

“I’m fully aware of my mortality as a CEO, but I’m proud of what I have done to date,” White said in May. “My health is great the moment, I get three-monthly scans. My energy for my job and living is at the highest level. “I’m not that important in the scheme of things. This club will be here 100 years. I’m judged for what I’ve done (as Broncos CEO) but I understand I’m a very small part of this club’s history.”

In the wake of Brisbane’s heavy loss to the Eels, White appealed for Broncos fans to show faith in coach Seibold and the playing group ahead of a club-wide review. “No one here is trying to rose-colour that result,” he said. “We are enormously disappointed and we understand how much our members and supporters are hurting.

“But we are back at work doing our job and that’s what their expectation should be, it’s not about me as an individual, we’re as strong as our collective here at this club. “We’ll take our medicine, we’ll learn from it and take the hard lessons.”

 
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I bleed Maroon

State of Origin Captain
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Honestly not sure how I feel about this. He made the necessary call with Bennett, but everything about the past 24 months has been an utter disaster. To sign on to a new deal without proving you're moving to make up for that is pretty bald faced in my view.
 

Dazza 92

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Personally think he deserves 10 years in the job, holistically he has done a lot of good for the club but certainly responsible in part for a lot of what hasn't either...
 

Morepudding

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Are you fucking kidding me? With him at CEO with have missed the finals twice, crowed numbers have dropped, and the club is in arguably the worst state it has ever been. The bloke is fucking useless.
 

broncos4life

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Are you fucking kidding me? With him at CEO with have missed the finals twice, crowed numbers have dropped, and the club is in arguably the worst state it has ever been. The bloke is fucking useless.
Really? I find this surprising? What were our numbers of crow before his tenure and what are our crow numbers now?
 

kooly87

QCup Player
495
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Are you fucking kidding me? With him at CEO with have missed the finals twice, crowed numbers have dropped, and the club is in arguably the worst state it has ever been. The bloke is fucking useless.
Financially speaking, which is primarily what his role deals with, it's actually never been in a better state.
 

kooly87

QCup Player
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I'm inclined to say this is good news, but it's easy to see why other people may feel otherwise.

Personally, I think the CEO's primary job is to balance the books and make the best use of our resources by putting in the best systems and personnel possible.

In the positive column:

In a financial sense, everyone is aware I'm sure that he's delivered considerable surpluses and has given us the strongest revenue streams we've ever enjoyed, some miles ahead of any other NRL club. He's been able to very effectively leverage corporate and government relationships to deliver record sponsorship deals and government funding to build some of the best footballing facilities anywhere in the country.

In the negative column:

The jury is still very much out of his ability to recruit and manage personnel. I say the jury is out because I think when he re-signed Wayne Bennett, no one could argue it made perfect sense and seemed a master stroke. He obviously gave Wayne quite a lot of control over the football side and I think it's fair to say some of that has come back to bite us, but it's hard to argue that he wasn't making good decisions putting that much control and trust in Bennett, the most decorated Coach in the game and someone who knew the footballing side of the Broncos business better than anyone.

I think he also deserves respect for biting the bullet and firing Wayne, which would have been extremely difficult given the pair were famously close both prior and during their working relationship at the Broncos. Credit to Paul White for having the stones to pull the trigger. Only a genuinely strong CEO would have done that.

He missed Bellamy, which I consider to be a huge mistake. Money should have been no object so something clearly went wrong and he in my opinion should be largely accountable for that.

Now we have Seibold, and it remains to be seen how that will work out, but I think a huge part of White's legacy now rests in his Coach's hands. It's fine to grow our revenue and be a financial powerhouse, but if we are unable to use that money to recruit and manage the absolute best in the business without our football department, then I think that will ultimately count against his record overall.
 

Morepudding

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Really? I find this surprising? What were our numbers of crow before his tenure and what are our crow numbers now?
  • 2004: 28,667
  • 2005: 30,331
  • 2006: 31,208
  • 2007: 32,868
  • 2008: 33,426
  • 2009: 34,587
  • 2010: 35,032
  • 2011: 33,209
  • 2012: 33,337
  • 2013: 30,480
  • 2014: 34,235
  • 2015: 36,096
  • 2016: 34,476
  • 2017: 31,929
  • 2018: 31,394
  • 2019: 29,516
Fairly steady decline the past few years. 2015 was high because premiership run and extra finals games made for larger average crowd. Basically, it was on it's way up before he got there, and for the most part has trended down since he got there.
 

Super Freak

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Are you fucking kidding me? With him at CEO with have missed the finals twice, crowed numbers have dropped, and the club is in arguably the worst state it has ever been. The bloke is fucking useless.
We missed the finals once and our average total crowd attendance is better than it's ever been. 375,666 under Cullen. 386,466 under White.
 

Morepudding

NRL Player
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Financially speaking, which is primarily what his role deals with, it's actually never been in a better state.
Have you looked at their stock price?
We missed the finals once and our average total crowd attendance is better than it's ever been. 375,666 under Cullen. 386,466 under White.
Sorry, I thought he was there in 2010. I don't think you can count Cullen's crowds, the game as a whole was considerably smaller then and actually had competition from Union. Cullen's last 5 years were better than White's last 5 years. We hadn't had an average under 30k since 2004. We had one in 2019.
 

Super Freak

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Sorry, I thought he was there in 2010. I don't think you can count Cullen's crowds, the game as a whole was considerably smaller then and actually had competition from Union. Cullen's last 5 years were better than White's last 5 years. We hadn't had an average under 30k since 2004. We had one in 2019.
And there are outside factors today that have an impact on crowd numbers. If you're going to count all of the crowd attendances under White, then you have to count every other CEO's numbers.

You can't pick and choose which ones you want to count or not.
 

Morepudding

NRL Player
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Okay then,

Well here is a handful of clubs results the last few years
20152016201720182019
Broncos3359533692313943123429516
Raiders962912183140391186214864
Sharks1192514578129531270012224
Knights1589114457156191897419052
Storm1345318079183751729318230
League AVG1507415214149191526015030

Most clubs experience a bit of up and down due to schedules etc. But there's no fighting the fairly consistent trend in reduction for the broncos. The league average fell by 1.5% in 2019. The broncos average fell by 5.5%. You can't deny that.
- Merged

Thursday nights don't help the crowd numbers either
They don't, but with that logic you would then likely expect to see an increase on the Friday night games that we do have, as people who havent been able to go to the Thursday games would be more inclined to attend a Friday night. This didn't occur. Even clashes that have historically been close to sellouts against Cowboys and Storm were well short this year.
 
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Gaz

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Financially speaking, which is primarily what his role deals with, it's actually never been in a better state.
Like the accountant said - ‘I’m here to tell you what happened yesterday' that's yesterday’s news. Like the Pud said numbers were dropping and 58 blot didn’t help.
He would, and should, be concerned about membership and sponsorship going forward.
I expect a solid membership drive being planned and he could start by answering some of the questions put forward here regarding next years squad. I fear though he might not have those answers as perhaps a CEO of a well run place would.
In saying that I do accept and congratulate him on keeping us profitable but wish a bit of that side spills out onto the field Once in a while.
- Merged

 
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broncos4life

International Rep
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  • 2004: 28,667
  • 2005: 30,331
  • 2006: 31,208
  • 2007: 32,868
  • 2008: 33,426
  • 2009: 34,587
  • 2010: 35,032
  • 2011: 33,209
  • 2012: 33,337
  • 2013: 30,480
  • 2014: 34,235
  • 2015: 36,096
  • 2016: 34,476
  • 2017: 31,929
  • 2018: 31,394
  • 2019: 29,516
Fairly steady decline the past few years. 2015 was high because premiership run and extra finals games made for larger average crowd. Basically, it was on it's way up before he got there, and for the most part has trended down since he got there.
Fucking hell! That is a lot of crows!
 

Foordy

International Rep
Staff
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  • 2004: 28,667
  • 2005: 30,331
  • 2006: 31,208
  • 2007: 32,868
  • 2008: 33,426
  • 2009: 34,587
  • 2010: 35,032
  • 2011: 33,209
  • 2012: 33,337
  • 2013: 30,480
  • 2014: 34,235
  • 2015: 36,096
  • 2016: 34,476
  • 2017: 31,929
  • 2018: 31,394
  • 2019: 29,516
Fairly steady decline the past few years. 2015 was high because premiership run and extra finals games made for larger average crowd. Basically, it was on it's way up before he got there, and for the most part has trended down since he got there.
also funnily enough coinciding with the introduction of Monday night then Thursday night footy (which we got plenty of in 2019). which has hurt crowds all over the game.

we also didn't get a home sunday arvo match for 2-3 years also hurting crowd figures
 

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