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Major JW Hochstetter
NRL Player
- Mar 4, 2008
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What life beyond Nine could mean for sport
Roy Masters
December 1, 2008
Fears that Channel Nine could fall into receivership next year, jeopardising TV rights contracts, has generated some nervousness among sports officials, particularly in cricket and rugby league, while codes relying on pay TV contracts are grateful they signed with the Packer/Murdoch-owned Premier Media Group.
A drop of more than 12 per cent in advertising revenues between January and June next year could see the banks move on Nine, forcing a receiver to decide whether to keep the NRL and Cricket Australia contracts alive.
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Should Nine go into receivership, rugby league may be forced to deal with channels Seven and Ten, who share the AFL contract. New high-definition channels would allow these networks, subject to legislative change, to screen both NRL and AFL.
Gallop would be reluctant to farm Nine's three NRL games to Fox Sports, which at present shows five games a week. After all, only a quarter of Australian homes subscribe to pay TV, meaning codes such as soccer and rugby union are restricted in growing their audience, sponsorship base and potential playing talent.
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http://www.businessday.com.au/business/ ... -6nqw.html