Furthermore, just because it occurs 'every weekend' doesn't make it acceptable. High profile personalities need to be more aware of their actions. It's true, they are just like everyday people. The difference is that everyday people don't have every aspect of their life in public eye. The general public still need to be careful because it comes down to the possibility of them losing their job, just like NRL players would.
This is why it's important to have the older, more experienced players at the clubs. The young kids need to be set a good example, which is something we don't see enough.