Nashy
Immortal
Senior Staff
- Mar 5, 2008
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http://www.brisbanetimes.com.au/business/live-odds-face-ban-during-sports-play-20130422-2i959.htmlLive betting odds are set to be banned during sports after the industry's peak body, Free TV Australia, said it would draft a new code of practice.
In a move that would severely restrict the appearance of bookmakers like Tom Waterhouse, the new code also bans commentators and guests from promoting live betting odds during play and for 30 minutes before and after events.
It was designed to "reduce and control the promotion of live odds during the broadcast of live sporting events", FreeTV said in a statement this morning.
The proposed code was open for public comment until 20 May, after which it would be submitted to the Australian Communications and Media Authority.
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"The proposed amendments to the code reflect an agreement reached between the Government and commercial radio, commercial television and subscription broadcasters to reduce and control the promotion of live odds during the broadcast of sporting events," FreeTV stated.
The new code will see advertisers such as SportsBet, BetFair and CentreBet banned from advertising live odds during games, or doing "live crosses" to bookmakers.
The federal government started negotiating these changes several years ago.
"The Gillard Government understands that the promotion of live odds during sports broadcasts can contribute to the encouragement of gambling, particularly amongst vulnerable people including children," Communications Minister Stephen Conroy said last June.
In fact, the government has been trying to get the new codes in since May 2011, when all state governments agreed to work towards a ban. Senator Conroy initially gave broadcasters a June 2012 deadline to improve self regulatory codes, but that now appears to have been relaxed.
I'm happy to see something been done about this. It's pathetic, and I don't understand why it has taken so long. These companies pray on problem gamblers with no self control.