The game is full of mixed messages and contradictions when it comes to alcohol, the NRL has education programs in the excess while the clubs and rep sides hold well publicised bonding sessions, beers are available in the locker rooms after a win in some instances, including the Broncos, clubs, teams and the code are sponsored by alcohol brands and then when players are caught up in alcohol related scandals the game scratches its collective head as to what the answer is. Until the code accepts its responsibility in the behaviour of its players nothing will ever improve, taking a stand is going to cost the code a lot of sponsorship money, not easy to come by, from these beer companies but then how much does it cost the code every time one of these scandals erupts, not just in monetary terms, but in participation and goodwill.