There needs to be a balance, otherwise yours is the type of thinking that ends up with Petero Civoneciva at the Panthers...
Milford may not be in scintillating form, but he is in the middle of a transformation, where he is being asked to take more responsibility for kicking and game management. There is however, no doubt about talent or ability to play in the NRL here!
The market is what determines the price, and when you see what players like Ben Hunt, Mitchell Moses or Josh Reynolds, to name a few, are being offered, $1M is definitely not too much for Milford, especially when you realise there is very little halves talent for the picking out there. Playing Russian roulette with our most talented player is not something I would advise...