I don't see what the big issue is? Yes the first Friday night game started earlier than usual due to the double header, and channel 9 didn't want to change their schedule, but in fairness they did televise it like the normal first friday night match (short add breaks etc).
I could undrstand the frustration if they televised both matched like the do the second Friday night game (long ad breaks every 10 minutes etc), but they way they handled it, if you didn't know the game kicked off early, you would have been none the wiser.