you can't have both if you decide to appoint an ex footy player / media identity to the role of CEO. all that will do is MAYBE improve the footy side of things (if you get the right ex footy player) ... but significantly devalue the business side until you end up on skid row, begging to be constantly bailed out by the NRL, like many NSW clubs (and the Titans).
Melbourne and the Roosters both have businessmen running their clubs. and it was only a few years ago where the Roosters were in a similar ladder position to us. (in 2016, they finished in 15th place, but stuck firm with their coach and are now back to back premiers)
IMO what you need is a split the difference. appoint a business orientated CEO, then revamp the football department and get a quality Football Manager or something along those lines. with responsibility over the roster, contracts etc
BTW, if people are keen on Ikin because they think he'll come in and immediately fire Seibold ... it won't happen. he won't have any more power to hire and fire the coach than White does. he'll still only get 1 vote on the board