GCBRONCO
International Captain
- Mar 4, 2008
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http://m.smh.com.au/rugby-league/league-news/bon-jovi-bows-out-of-nrls-new-house-20121221-2brf5.html
THE NRL is no longer Bon Jovi's house. In keeping with the ''bold new era'' changes in the code, NRL officials have ended their advertising association with the rock giants.
The NRL's director of commercial and marketing, Paul Kind, confirmed the administration would not be using Bon Jovi's This Is Our House ad campaign next year, ending the two-year association with the American band. Officials have decided that the advertising campaign for 2013 needed a fresh approach given the five-year, $1.025 billion broadcast deal. ''For two years, [This Is Our House] has been fantastic for the game. The decision to move away from the use of the song is about being able to promote more broadly across all levels of rugby league, particularly when you consider the new TV contract,'' Kind said on Friday.
''That provides for a lot more exposure than it has in the past.''
The NRL had an arrangement that would have allowed officials to use the Bon Jovi campaign for a third season but they are believed to be considering an Australian artist to head the campaign next season, joining a list that includes Tina Turner, the Hoodoo Gurus and, somewhat infamously, author Thomas Keneally.
Officials hope to finalise arrangements for the new ad early in the new year.
Kind said even though the NRL had cut the association with Bon Jovi a year ahead of its expected term, he still considered the campaign a successful one.
THE NRL is no longer Bon Jovi's house. In keeping with the ''bold new era'' changes in the code, NRL officials have ended their advertising association with the rock giants.
The NRL's director of commercial and marketing, Paul Kind, confirmed the administration would not be using Bon Jovi's This Is Our House ad campaign next year, ending the two-year association with the American band. Officials have decided that the advertising campaign for 2013 needed a fresh approach given the five-year, $1.025 billion broadcast deal. ''For two years, [This Is Our House] has been fantastic for the game. The decision to move away from the use of the song is about being able to promote more broadly across all levels of rugby league, particularly when you consider the new TV contract,'' Kind said on Friday.
''That provides for a lot more exposure than it has in the past.''
The NRL had an arrangement that would have allowed officials to use the Bon Jovi campaign for a third season but they are believed to be considering an Australian artist to head the campaign next season, joining a list that includes Tina Turner, the Hoodoo Gurus and, somewhat infamously, author Thomas Keneally.
Officials hope to finalise arrangements for the new ad early in the new year.
Kind said even though the NRL had cut the association with Bon Jovi a year ahead of its expected term, he still considered the campaign a successful one.
