Errr, $1,000,000 fine, coach suspended and banned, lost revenue from sponsors and enormous bad publicity not to mention the stigma attached. That actually is punishment. Also they didn't win a premiership in 2013 when the offence occurred but three years later they did win a premiership and I'm pretty sure the six week course of recovery drugs back in '13 had worn off by then!!!! Contrast that to Melbourne and the systematic rorting of the salary cap. Sorry, they were punished even if you don't agree. It was punishment that fit the crime as was Melbourne's.