The perception of re-building is that you have to come second last and have a whole team of 18 year olds. The good teams are rebuilding every few years and doing it without coming last.
Brisbane have had rebuilding years all through their history. For example:
'90- Had exhausted the short term BRL players and moved on.
'95- Moved on the players from the successful sides in '92 and '93.
'00- Changed from the sides of the later success of the '90's.
Storm are terrific at it also; without having to sacrifice performance. Of the Grand Final 17- 12 were signed by the Storm before they were 19 years old. That's terrific planning and rebuilding.
Storm's 9 side this year 11 of the 19 came through their 20's. Bellamy is a great rebuilder of this side and has done it countless times.
Bellamy took over a basket case, missed the finals the two years before, it's Melbourne so little League resources or help, two coaches in two years had been spat out. They changed from Kearns to Howe as captain which caused all sorts of issues a year before he got there, they dumped Swain who had played every game in their history.
When the Storm made the finals in '00 for the last time before Bellamy took them there again in 2003 in his first year.
00- Geyer, Watts, Moule, Martin, Bai, Hill, Kimmorley, Kearns, Swain, Howe, Marquet, Kearney, Rua, Williams, Pomery, Bawden and Lavea.
03- Slater, Moala, Bell, King, Bai, Geyer, Orford, Kearns, Smith, Reynoldson, Robinson, Kearney, Kidwell, Turner, Williams, Sargent and Hoffman.
That's a new fullback, hooker and captain in his first year. Orford had completed two years at Melbourne so there is some stability. Bellamy rebuilt on the run hasn't stopped.
Move on again to the 07 Grand Final side:
Slater, Turner, King, Folau, Quinn, Inglis, Cronk, Cross, Smith, White, Newton, Hoffman, Johnson, Smith, Geyer, Crocker and Lima.
That's only six guys from his first year still there and they didn't miss the finals.
You only have 15 rookies and come second last if you are doing it poorly. If you're building good systems and resources with good people then your rebuilding is just happening all the time.
(I know the cap drama played a part but suspend that for a second)